The Fitness Center Business

• 80% of total revenue comes from membership dues and fees.

• Concept differentiation helps compete against more established brands.

• Staying in touch with members, identifying their needs, and responding to those needs develops member loyalty and referrals.

The Fitness Industry

• The health and fitness business is a $19 billion industry serving nearly 45 million people in the U.S. and is projected to continue growing.

• Nutrition and weight loss is a $44 billion industry in the U.S.

• The IHRSA Annual Financial Index for 2009 showed improvement over 2008 in revenue and membership accounts for the fitness industry.